The title of the bestselling 1978 novel by Judith Krantz is the name of an ultra-chic Bevery Hills boutique that rags-to-riches Billy Ikehorn (Lindsay Wagner) established to fill the void left in her life by the illness of her elderly tycoon husband (Efrem Zimbalist Jr.) and his subsequent death. To help make Scruples what it has become, Billy had brought in top fashion photographer Spider Elliott (Barry Bostwick) and fashion designer Valentine O'Neill (Marie-France Pisier), and it is the intertwined lives and romances that propel this sumptuous but sudsy saga.
as Billy Ikehorn
as Spider Elliott
as Valentine O'Neill
as Ellis Ikehorn
as Maggie McGregor
as Vito Orsini
as Josh Hillman
as Harriet Toppingham
as Mary Ann Evans
as Lilianne de Vertdulac
as Alan Wilton
as Jake Cassidy
as Susan Arvey
as Sid Amos
as Pat O'Byrnne
as Lt. Tony Bakersmith
as Aunt Wilhelmina
as Joanne Hillman
as John Prince
as Melanie Adams
as Edouard
as Curt Arvey
as Eliza
