"The Hire" is an eight part BMW short film series created between 2001 and 2002. A form of branded content, all eight films are directed by popular filmmakers from across the globe, star Clive Owen as the "Driver", and highlight the performance aspects of various BMW automobiles.
The Driver drives a wounded diplomat, who carries a mysterious briefcase, while under helicopter attack. During the attack the briefcase is struck by a bullet, causing a display on it to begin counting down, and it to leak an unknown fluid from the bullet hole. The Driver manages to destroy his pursuers, but refuses to proceed without knowing the contents of the damaged briefcase. It is revealed that the diplomat guards a human heart for a peacekeeper, whose life is needed for the continued freedom of the people. The case is delivered, and the tyrant is forced to give up his attempt to take the country by force. The Driver leaves for another mission.
