
A team of documentary filmmakers accompanies the advertising agency Kleiber & Partner in its work. We learn that you have to be prepared to fight for the big ideas. The creative minds at the agency, led by Lutz Wolf, are developing a campaign that will change German advertising film forever. Canned fruit has never been presented in such a fresh, crisp and deeply human way. Advertisers know: It's the idea that counts. The idea has to fly.

as Lutz Wolf

as Gunnar Kleiber

as Wolter Lüttke

as Valerie Schneider

as Karl-Heinz Hansen

as Sabine Gerstenberg

as Müller

as Adrian Kosinovic

as Konstanze Wiegand

as Praktikant Thomas

as Praktikantin Andrea

as Praktikant Dennis

as Erdbeere

as Orange

as Frucht 03

as Frucht 05

as Casting Assistent

as Bert Kostümdesigner

as Juan (Banane)

as Cajus

as Lee

as Ginster (Food Designer)

as Frau im 80er Jahre Spot