
WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.

as Bill Grimes

as Laura O'Neil

as Sally O'Neil

as Alice Grimes

as Jack Clayton

as Larry Barnes

as George Wagner

as Ted Russell

as Radio station sound effects man

as Mr. Carson

as Mrs. Peters

as Pierce

as Fred

as Performer entering radio station

as Honey O'Neil