WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.
as Bill Grimes
as Laura O'Neil
as Sally O'Neil
as Alice Grimes
as Jack Clayton
as Larry Barnes
as George Wagner
as Ted Russell
as Radio station sound effects man
as Mr. Carson
as Mrs. Peters
as Pierce
as Fred
as Performer entering radio station
as Honey O'Neil
