
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

as Jay Douglas

as Jackie Richardson

as Lowell 'Sly' Dunbar

as Rollie "Cadence Weapon" Pemberton

as Lillian Allen

as Klive Walker

as Nicholas Jennings

as Carlene Davis

as Grub Cooper

as Supreme La Rock

as Michael Williams

as Eddie Bullen

as Henry Marks

as Everton Pablo Paul

as Adrian Miller

as Matt Sullivan

as Noreen / Beverly Kelso of The Wailers / Cissy Houston

as Jay Douglas

as Mr. Bulucan / Matt Sullivan

as Band Member

as Coxsone Dodd / band member

as young Jay Douglas

as Barry Malcolm

as Buddas

as Demi Pinnock

as Jackie Richardson

as Stan Pinnock

as Everton Pablo Paul

as Ian Dawkins

as DJ Supreme La Rock