In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.
as Jay Douglas
as Jackie Richardson
as Lowell 'Sly' Dunbar
as Rollie "Cadence Weapon" Pemberton
as Lillian Allen
as Klive Walker
as Nicholas Jennings
as Carlene Davis
as Grub Cooper
as Supreme La Rock
as Michael Williams
as Eddie Bullen
as Henry Marks
as Everton Pablo Paul
as Adrian Miller
as Matt Sullivan
as Noreen / Beverly Kelso of The Wailers / Cissy Houston
as Jay Douglas
as Mr. Bulucan / Matt Sullivan
as Band Member
as Coxsone Dodd / band member
as young Jay Douglas
as Barry Malcolm
as Buddas
as Demi Pinnock
as Jackie Richardson
as Stan Pinnock
as Everton Pablo Paul
as Ian Dawkins
as DJ Supreme La Rock
